Tired of being known as "just another camera company," Canon set out to redefine themselves at CES 2021 through an immersive, fully digital experience. 

In a year where everything was limited, including travel, we created a website with five unique cornerstones that took users everywhere from Kawasaki, Japan, to Yellowstone National Park, and even into outer space.​

Users could go back in time to experience the iconic skateboarding spot, Love Park, snap photos of wolves in Yellowstone or landscapes in outer space, and even experience a top secret reconnaissance mission in Amsterdam, all thanks to Canon's groundbreaking technology.