It’s Actually Pretty Easy Being Green
One of the most iconic advertising spokes… animals ever, the GEICO Gecko’s social presence was, well, lacking, to say the least.
Taking a character that’s mostly known for his TV commercials into the digital age was no small task—but we were able to do it by bringing his trademark charm and wit to a screen that’s a little more his size.
Through both organic and paid assets, we helped bring this little lizard into the modern age, having him do everything from podcasts, movies, and even memes.
Client: GEICO
Medium: Social
Credits: Anne Love Feild / Baylor Tyrie / Isabelle Cookson / Me
Results
Moved the GEICO and Gecko brands into the 21st century by actively and strategically using social to reach new audiences.
Further developed and solidified the GEICO Gecko’s voice, canon, and sense of humor.
Got to work with Jake Wood, which made my BBC watching mom proud.