It’s easy to GEICO.
When it comes to insurance—no name is bigger.
But staying the biggest name in the game takes work, and as GEICO started losing ground on social (to the likes of other mascots we won’t name here), it was time for something a little different.
Through both paid and organic social, we took the classic, quirky “GEICO Voice” and translated it to social media. From playing with familiar formats and staying on top of social trends to just using that classic GEICO humor, we showed it’s not just easy to GEICO, but fun, too.
Client: GEICO
Medium: Social
Credits: Anne Love Feild / Baylor Tyrie / Amanda Festa / Isabelle Cookson / Me
Results
Moved the GEICO brand into the 21st century by actively and strategically using social to reach new audiences.
Developed what “GEICO Humor” looks like on social, and found new and fun ways to work within different social platforms.
Increased client scope into the next fiscal year thanks to unique and clever problem solving.