You know, Clean And Fresh.
To go along with some stellar TV spots written by the incredible Johnathan Keating and Jeffy P., Pine-Sol wanted to do more than just say that were Clean AF, they wanted to show the world what “Clean AF” really meant.
Naturally, the best place to take the power of Pine-Sol (especially in a post-COVID world) was to festival bathrooms—places that are notorious for being, well, less than fresh.
We sent our very own, Pine-Sol approved, Clean AF bathrooms to festivals across the country. Those who signed up for our Clean AF experience didn’t just get to experience piney-fresh bathrooms, but an entire green-and-yellow oasis that made their festival day just that much better. Now that’s the power of Pine-Sol, baby.
Client: Pine-Sol
Medium: Experiential
Credits: Derah Rupert-Gordon / Johnathan Keating / Jeff Polaschek / Christina Fields / Me
Results
Our trailer toured around the entire country, hitting festivals like Summer Smash.
They wouldn’t give me exact numbers, but I heard a lot of people signed up—that’s a lot of data!
And of course, a good bathroom experience for festival-goers, which is really, what it’s all about ;)